Johan_Wadsten wrote:Hi Guys
I wanted to add my two cents in if I could, as the way i see it, when comparing the masscore/madi option as a package price to other similar technologies, it is actually pretty fair in my eyes. the consideration of comparative technology becomes more focused when you look at system latencies that are involved. For any professional music application with tons of overdubs and the need for very low latencies, ASIO products just wont cut it (IMO). with a minimum of about 10ms and heading very quickly up from that point, it becomes reasonable that this technology is going to be sold cheaper.. because it is capable of less.
the similar costing for a Protools 9 MADI option is £3,500 just for the MADI box... then more for the HD core card etc...
MassCore with the MADI card isnt cheap. but it is not a cheap product. It can get latencies from Live in to Live our all the way down to 1.3ms! and with a single DSP card and MassCore, you can run over 300 tracks with plugins on them and the system wont even bat an eyelash. try that with a single HD card in a Protools rig:-)
the other thing to keep in mind here is the ease with which you can upgrade your processing power with MassCore as opposed to other DSP systems.. for the cost of a new Intel Chip, you can have a new rocketship Audio engine every couple of years.. without having to buy and replace all your cards.. now thats a real advantage as well.
Anyway.. my two cents are in:-)
Hi Johan, my one cent against your two cent.
Low latencies during recording are not a deal breaking issue for everyone. Looking at the Merging worldwide customer base I see a lot of classical/acoustical music recording houses, mastering studios, broadcasters, who do rarely overdubs with Pyramix but record straight to multitrack "only".
Comparing Pyramix to ProTools is moot, when you consider that Pyramix wants to get a bigger share in that market and ProTools has the de facto monopoly there. ProTools has market power to make prices (unfortunately), Pyramix not so much. The other side of the market to look at are SSL/RME MADI solutions with Native software like Nuendo etc.
Huub mentioned above the huuuuuge price differences for MADI I/O solutions. Development and manufacturing of MADI cards is not more expensive than for other cards. It's a 'scaled to imagined customer wallet size'
price, and Merging is shooting itself in the foot in today's market realities.
Another problem is that the "not cheap" Mykerinos hardware effectively blocks the upgrade path from Native to MassCore for many, who start with Native and 3rd party hardware and would have to buy new hardware to enjoy MassCore. Maybe a trade in option for those with 3rd party hardware would be a good idea?
Aside from pricing, which is only one factor of many in sales, marketing and communication is crucial. There are many reasons, you mentioned some, why Pyramix is not cheap but very much worth it. Imagine there is a superior system for acoustical music, mastering and sound-to-picture-postpro on the market, and many professionals don't know its advantages...